When it comes to innovation, the whiskey business is like the auto industry: it has long product cycles involving trial and error. At any given time, Harlen Wheatley, master distiller at Buffalo Trace, owned by Sazerac, has more than 1,500 experimental barrels aging in the warehouse. It built a micro-distillery within its main distillery just for experimentation.
Bourbon’s All-American Roar - NYTimes.com
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