To achieve the desired non-whiskeyness in Kansas Whiskey, Goldman and the team at FAB harvest amber winter wheat, a lighter grain than the corn, rye and barley used to make most other American whiskies. Then they distill in column versus traditional pot stills, resulting in a spirit that is “flawlessly smooth.” Or, as it’s also known in the business, “vodka.” They marry the final distillate with “premium artisanal whiskey” and – voilà – whiskey-flavored vodka…The ad promises whiskey “for us” that is “astonishingly light” and has none of that awful “middle-aged yuck factor.
Finally A Whiskey For Horrible People | Food Republic
(via Sother Teague)
“Middle-aged yuck factor”—or as some like to call it “flavor.”
-
jimray liked this
-
ashponders liked this
-
insooutso liked this
-
barbook posted this
